Description

Rancher’s Choice Flockwise 16% Layer Crumble (40 lb) is a complete, nutritionally balanced feed specifically formulated for laying hens. Designed to be fed as the sole ration beginning at the onset of lay (around 18–20 weeks), this feed provides the essential nutrients hens need to maintain consistent egg production and overall health.

With a carefully balanced combination of protein, calcium, vitamins, and trace minerals, it supports strong eggshell formation, vibrant yolk color, and long-term flock performance.


🐔 Guaranteed Nutrition (What You’re Really Selling)

This feed is formulated with:

  • Crude Protein: 16% (supports egg production)
  • Crude Fat: ~3.5% (energy support)
  • Crude Fiber: max 4%
  • Calcium: ~3.25–4.25% (strong eggshells)
  • Phosphorus & amino acids for overall health and productivity

👉 This is exactly what customers care about—even if they don’t realize it.


🌾 Ingredient Quality (Keep This Simple for Customers)

Made from a blend of:

  • Grain products & plant-based proteins
  • Calcium carbonate for shell strength
  • Added vitamins (A, D3, E, B-complex)
  • Essential minerals like zinc, manganese, and selenium

✔ No unnecessary fillers
✔ Balanced for consistent nutrition
✔ Designed for everyday feeding


✅ Key Benefits

1. Supports Consistent Egg Production
16% protein provides the foundation hens need to lay regularly.

2. Strong Eggshell Formation
High calcium levels support shell quality and reduce breakage.

3. Complete Feed (Simple for Customers)
Feed it alone—no complicated mixing required.

4. Highly Palatable Crumble Form
Easy for hens to eat and helps ensure consistent intake across the flock.

5. Budget-Friendly Performance Feed
Designed to deliver results without premium feed pricing.


🧴 Feeding Directions

  • Feed as the sole ration to laying hens (18–20 weeks and older)
  • Provide fresh, clean water at all times
  • Offer grit or oyster shell if needed for additional calcium support

🐓 Ideal For:

  • Backyard chicken flocks
  • Small farms and homesteads
  • Egg producers wanting consistent results
  • Poultry owners looking for affordable, complete nutrition